An energy partner you can trust

Using technology to reimagine your electricity service

Our mission at Minum is to offer a simpler, cheaper, and better way for you to power your home and business.

Our industry is not known for low costs and great customer service. The utility is focused on the power grid, not on you. We believe all consumers deserve an energy service designed for them. Our customized plans are tailored to your needs, and our intelligent, AI-driven platform works as your energy partner, evaluating your needs and using the latest technology to provide an optimal solution and generating savings for you. At Minum, we deliver a better service at a lower cost, without commitment or complicated contracts.

An energy partnership, not just another service

What if you could replace your electric utility and bill with a digital subscription that works for you?

What if you could take advantage of renewables and new technology to lower your monthly bill. With Minum, you get an energy partner that does just that. Our plans are designed to save you money and time so that you can focus on what matters. You shouldn't need to become an energy expert to benefit from new technology. Our experts do that hard work for you to guarantee you save money!

Client-focused

At Minum, we all had a traditional electric service and bill. We know what doesn’t work for consumers, and we offer plans to improve your experience and reduce your bill.

Simplicity

We believe in our expertise and solutions, so we offer simple contracts with guaranteed savings that we’re confident we can achieve for your home or business.

Integrity

Our plans only work if we can save you money – that’s the basis for our energy partnership. We provide transparent and useful insights on your consumption and bill, with easy access through our portal.

We’re expanding and plan to offer national coverage

Check whether we're operating or launching in your region!

+200MW

Our community solar projects supplying cheaper, renewable energy to our clients

+R$50M

Estimated annual savings of our clients with a Minum plan

+20Ktons

Annual CO2 emissions reduction

+25M

Eligible consumers

Outside our coverage area?

Complete our contact form or reach out to our team for more information on when Minum will be available in your region

Where we operate

Coming soon

Where we’re launching

Outside our coverage area?

Complete our contact form or reach out to our team for more information on when Minum will be available in your region

Leadership Team

Mohammad El Beitam

Co founder

Mohammad El Beitam

Co founder

Mohammad has a background in infrastructure assets development and financial advisory. He previously worked at Macquarie and Deloitte with focus on renewables and energy sectors. Mohammad has over 18 years of experience in projects development

Thomas Zuzelo

Co founder

Thomas Zuzelo

Co founder

Thomas has a background in financial advisory, investments and asset management with a particular focus on renewables and the energy transition. He previously worked at Macquarie where he focused on Latin American energy markets and opportunities.

Rubens Brandt

Advisory board member

Rubens Brandt

Advisory board member

Rubens is the founding partner and CEO of Grupo Energia, which is a leading renewable engineering firm in Brazil. He brings more than 25 years of experience in the energy sector in Brazil and internationally.

Alan James

Advisory board member

Alan James

Advisory board member

Alan is the founder and CEO of Mill Creek Infrastructure Partners. Alan has More than 30 years transactional, investment and governance experience in the energy infrastructure sector in North and South America, Australasia, and U.K./Europe.

Wissam Moukahal

Advisory board member

Wissam Moukahal

Advisory board member

Wissam is a senior financial executive and strategic leader with a 30 years career in financial advisory and professional services. Wissam previously worked at Macquarie, Deloitte, and Bank of Sharjah.

Fawad Tariq-Khan

Advisory board member

Fawad Tariq-Khan

Advisory board member

Fawad is the founder and CEO of Exnite. He previously served as Group CEO of SHUAA Group - a publicly listed investment banking platform based in UAE and currently serves on the boards of public and private companies globally.